Current location:travel >>
Domestic Brands Attract Young Consumers
travel5444People have gathered around
IntroductionContact Us HomeNewsHighlightACWF NewsSocietyWom ...
- Home
- News
- People
- In-depth
- ACWF
Domestic Brands Attract Young Consumers
May 11, 2022Screenshot shows Forbidden City-themed lipsticks of Bloomage Biotechnology Corporation Limited. [Xinhua/Chen Hao] |
JINAN, May 9 (Xinhua) — Shu Qiuhong runs a store selling "hanfu" — the traditional clothing of the Han ethnic group — in Jinan, the capital city of east China's Shandong Province.
Shu, a native of southwest China's Guizhou Province, has a profound affection for traditional Chinese garments dating back to her childhood.
"I have become friends with many customers as we have the same hobbies. We often exchange views on styles and production skills," said Shu, adding that young consumers make up a big part of her clientele.
Over the past few years, China has seen a surge in young consumers interested in domestic brands and products that incorporate traditional Chinese style and culture, a trend known as "guochao."
These are not merely flash-in-the-pan fads, but long-lasting trends that reflect the changing preferences and habits of Chinese consumers.
In China, there are around 260 million people born between 1995 and 2009, who are often dubbed "Generation Z," according to data from the National Bureau of Statistics.
Growing up in a different environment from their elders, they have witnessed China's rise as a global economic powerhouse and formed a brand-new consumption concept.
Beijing's Palace Museum has been at the forefront of the nationwide guochao trend, with lipsticks and blushes engraved with traditional Chinese patterns being the perennial bestsellers on the shelves. These products have proven immensely popular with Generation Z consumers.
While maintaining tradition, constant innovation has revitalized domestic brands.
Biohyalux, a sub-brand of Bloomage Biotechnology Corporation Limited, a major hyaluronic acid producer in Shandong, has seen its sales volume soar as it strikes a balance between technology and culture.
Data show that in 2021, the revenue of Biohyalux increased 117.4 percent year on year, with young women consumers being an important part of its consumer base.
The secret of business growth is its technology research and development. "Extracting 1 kg of hyaluronic acid used to require more than 20,000 roosters," said Zhao Yan, chairman of Bloomage Biotechnology.
According to Zhao, hyaluronic acid in China used to mainly reply on imports. The import price per kilogram of products was as high as 1 million yuan (about 150,000 U.S. dollars).
Bloomage Biotechnology's self-developed microbial fermentation method has turned the tables, with lower costs and higher product purity.
Thanks to innovation and continuous upgrading of production technology, China has become the world's largest producer of hyaluronic acid.
With such a large and dynamic consumer group, experts believe the consumption power of Generation Z is pushing forward constant innovation in various sub-sectors in China and the modernization of the consumer market in years to come.
(Source: Xinhua)
32.3KPlease understand that womenofchina.cn,a non-profit, information-communication website, cannot reach every writer before using articles and images. For copyright issues, please contact us by emailing: [email protected]. The articles published and opinions expressed on this website represent the opinions of writers and are not necessarily shared by womenofchina.cn.
Comments
Magazines
Projects
- 2023 Women Science and Technology Innovation Pioneer...
Photos
- People Enjoy Blooming Tulips in Jinan, East...
- Flowers Bloom Across China in Spring
Special Coverage
Tags:
Reprint:Friends are welcome to share on the Internet, but please indicate the source of the article when reprinting it.“Culture Canvas news portal”。http://holyseevaticancity.soorot.com/html-26a799920.html
Related articles
Tamara Ecclestone is criticised as her daughter Fifi, 10, heads out wearing heavy make
travelTamara Ecclestone has been criticised after her 10-year-old daughter Fifi headed out wearing heavy m ...
【travel】
Read moreMan United in crisis: transfers, tactics and takeover helped lead up to 4
travelMANCHESTER, England (AP) — A bad season just keeps on getting worse for Manchester United. The 20-ti ...
【travel】
Read moreZendaya goes braless in plunging dress for THIRD Met Gala outfit as she speaks onstage with co
travelZendaya switched up her Met Gala 2024 look yet again on Monday as she slipped into a third dazzling ...
【travel】
Read more
Popular articles
- 'Real life' Martha from Baby Reindeer's million
- A doctor whose views on COVID
- Zendaya goes braless in plunging dress for THIRD Met Gala outfit as she speaks onstage with co
- North Macedonia elections: What is at stake? Who are contesting? All you need to know
- Harris accepts debate invite to face off with Trump's VP pick, which may come at convention
- Penske suspends Cindric, 3 others ahead of the Indianapolis 500
Latest articles
Norwegian Cruise Line, Wix.com rise; Cushman & Wakefield, Target fall, Monday, 5/20/2024
Iran and the UN nuclear agency are still discussing how to implement a 2023 deal on inspections
Iran and the UN nuclear agency are still discussing how to implement a 2023 deal on inspections
Badosa shows signs of her old form in a win over Andreeva at the Italian Open
Bichette has 4 hits, Berríos snaps 4
North Macedonia elections: What is at stake? Who are contesting? All you need to know
LINKS
- I knitted a life
- German council approves a revised plan by Tesla to expand its plant near Berlin
- Israeli military finds bodies of 3 hostages in Gaza, including Shani Louk
- Latinos found jobs and cheap housing in a Pennsylvania city but political power has proven elusive
- Transgender girl faces discrimination from a Mississippi school's dress code, ACLU says
- Scottie Scheffler is back to business as usual as the World No 1 shoots opening four
- Former Turkey coach Fatih Terim leaves Greek club Panathinaikos after three
- Closing prices for crude oil, gold and other commodities
- Workers at 2 Mercedes plants in Alabama are voting against joining a union early in the vote count
- Jonathan Milan sprints to his 3rd stage win in the Giro d'Italia